men’s holiday pop up

Holiday retail activation promoting newness

Executed development of a shop concept that celebrated the newly launched Tiffany & Co. men’s line within a festive holiday themed pop-up shop inclusive of a cocoa bar, luxury arcade style games, photo ops, and a fragrance space. Pulling from the creative development we led for the global design and production of the in-store holiday campaign - including trim, custom faux foliage, decor, props, custom fabrics, and final red ribbon for global packaging (both display and customer-facing versions) - the space was a unique and interactive twist on that years campaign.  Promoted by the always quirky Jeff Goldblum, the space was a holiday destination that drove traffic and built awareness around the soon-to-be temporary home of Tiffany & Co’s New York flagship location (while the Landmark kicked off renovations).

Environmental photos by Ricky Zehavi.

CLIENT

Tiffany & Co.

This project was completed as a full-time employee of Tiffany & Co.

ROLE 

Concept Development, Creative Direction, Spatial Design, Product Display Design, Visual Merchandising Strategy, Styling

YEAR COMPLETED

2019