west village holiday pop up

Luxury holiday destination in a charming NYC neighborhood

We lead creative direction for the spatial design and conceptual strategy of a unique holiday pop up in the desirable and delightful West Village of NYC. The goal was to bring Tiffany & Co. to the neighborhood of New Yorkers while simultaneously surprising clients and creating a “buzz” around the brand itself.  The spatial design pulled cues from the global holiday campaign with a focus on Tiffany’s house designer Jean Schlumberger.  Schlumberger is known for his fantastical creations.  To honor his spirit, the space was transformed into three distinct spaces: the heavens, night sky, and jewel box.  There were elements to delight customers left and right - AR experiences, digital environments, sumptuous spaces, sparkling jewels, and even a secret room hidden behind a sliding bookshelf! The space inspired New Yorkers and visitors alike during the 2021 holiday season.

CLIENT

Tiffany & Co.

This project was completed as a full-time employee of Tiffany & Co.

ROLE 

Concept Development, Creative Direction, Spatial Design, Product Display Design, Visual Merchandising Strategy, Styling

YEAR COMPLETED

2021